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HubSpot Services for Software Companies

Helping SaaS and software companies generate more qualified leads, improve customer acquisition, and maximize their HubSpot investment.

We Handle Your HubSpot, Marketing, and Growth Strategy. You Focus on Building Great Software.

Is Your Software Company Ready for HubSpot?

We can help if you are:

  • Scaling your software business and need systems that grow with you.
  • Looking to generate more qualified leads and improve pipeline visibility.
  • Automating marketing, sales, and customer success processes.
  • Aligning your teams with a connected CRM and streamlined workflows.
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Why Software Companies Choose Orange Marketing

Software companies operate differently than most businesses.

Long buying cycles, technical buyers, multiple stakeholders, product launches, recurring revenue models, and complex customer journeys require a marketing partner who understands how software buyers make purchasing decisions.

Orange Marketing has helped software companies improve demand generation, optimize HubSpot, increase website conversions, and create scalable marketing systems that support growth.

Get Started

 

RISA’s Strategic Shift to HubSpot-Led Customer Nurture and Acquisition

RISA, a structural engineering software company, was struggling with fragmented data, manual renewal tracking, and no way to measure marketing ROI. Here's how Orange Marketing turned that around with HubSpot:

  • The problem: Customer data was scattered across five disconnected systems, with manual renewal tracking and no visibility into marketing ROI
  • The fix: HubSpot Sales Hub Enterprise with custom objects that track “Licenses” and “Transactions,” integrated through an API and a third-party tool called Associ8
  • The outcome: A fully automated workflow covering RISA's primary use cases
  • The results: Even amid a construction-industry downturn, RISA now captures twice as many contacts, has doubled its previous website conversion rate, and converts contacts into deals faster

Read the Case Study

How We Help Software Companies Grow

Website Design & Conversion Optimization

Turn your website into a high-performing revenue engine with user-focused design, optimized conversion paths, and messaging that resonates with technical and business decision-makers.

HubSpot Implementation & CRM Strategy

Build a scalable HubSpot foundation with CRM architecture, custom objects, integrations, automation, and reporting that supports your entire customer lifecycle.

Demand Generation & Digital Marketing

Attract and convert more qualified buyers through SEO, AI search optimization, paid media, content marketing, email marketing, and conversion-focused campaigns.

Revenue Operations & Sales Enablement

Align your sales, marketing, and service teams with streamlined processes, automation, dashboards, and reporting that improve efficiency and visibility.

Ongoing HubSpot Support

Whether you need strategic guidance, technical expertise, or an extension of your marketing team, we provide ongoing support to help you maximize your HubSpot investment.

Industries We've Supported

Our experience spans software companies in healthcare, engineering, workforce management, communications, market intelligence, and other B2B SaaS industries, giving us firsthand insight into the unique challenges of marketing and scaling technology businesses.

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(Orange Marketing) quickly became our HubSpot "Sherpa", guiding us through the initial setup and helping us integrate our complex custom data sources. They provided us with marketing content, including an e-book and blog articles that helped get our revised content marketing strategy up and running and have been an essential source of information/insight during our implementation phase.

They truly are "diamond" rated when it comes to implementing HubSpot and we certainly could not have accomplished our goals or timeline without them.
Ben Follett
Director of Sales & Marketing, RISA Tech, Inc.
★★★★★
We had a great experience working with Rebecca and Kirill as they helped us move a ton of data and information into HubSpot and onboard us and our teams. They took care of so much and made sure our automations and workflows were not interrupted. They also helped us improve those along the way. We are so grateful for their efforts in making this a smooth transition for us to HubSpot!
Isabella Lagman
Head of CX, Growth99
★★★★★
I can't recommend Orange Marketing enough. Their entire team is highly skilled and familiar with all the ins and outs of HubSpot. There was never a moment where I didn't have someone I could ask a question, get something done, help work through problems, and always with a super quick response! They went above and beyond and provided exceptional service.

We did not do everything traditionally... and Orange was extremely supportive and tailored for exactly what we needed!
Jillian Guerra
Co-founder, Speak2 Family
★★★★★
Orange Marketing showcases an exceptional blend of expert HubSpot software proficiency, unparalleled customer service, and a commitment to exceeding expectations. Their mastery of HubSpot is evident, enabling seamless navigation of complexities for comprehensive marketing solutions.

What truly sets them apart is their unwavering dedication to clients, going beyond the anticipated scope to address issues and provide proactive assistance. As a former HubSpot Agency Partner, Orange was everything I was looking for in my new role as Chief Revenue Officer for Bridge VMS Software.
Matthew Cook
CRO, Bridge VMS
★★★★★

Ready to Grow Your Software Business?

Whether you're launching a new product, scaling your team, or looking to get more from HubSpot, Orange Marketing can help you build a marketing, sales, and customer success strategy designed for long-term growth.

Partner with a HubSpot Diamond Partner that understands the unique challenges of software companies.

Get Started

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Frequently Asked Questions

Why do software companies choose HubSpot?

Software companies choose HubSpot because it connects marketing, sales, customer service, and CRM data on one platform. It can help SaaS and software businesses generate qualified leads, automate longer buying journeys, improve pipeline visibility, track revenue, and manage customer relationships from first touch through renewal.

What HubSpot services does Orange Marketing provide for software companies?

Orange Marketing provides HubSpot implementation, onboarding, CRM migration, custom integrations, marketing automation, revenue operations, website design, demand generation, SEO, AI search optimization, reporting, and ongoing HubSpot support. Services can support companies adopting HubSpot for the first time or improving an existing portal.

Can Orange Marketing migrate our CRM and historical data into HubSpot?

Yes. Orange Marketing helps software companies migrate contacts, companies, deals, custom objects, historical activities, and other business data into HubSpot. The process is planned around data quality, system requirements, existing workflows, and the need to minimize disruption to marketing and sales operations.

What types of software companies does Orange Marketing work with?

Orange Marketing has experience working with software companies across healthcare technology, engineering software, workforce management, communications, market intelligence, and B2B SaaS. Our team understands the unique challenges of long sales cycles, technical buyers, product launches, and recurring revenue business models.

Can HubSpot integrate with our software platform and other business systems?

Yes. HubSpot can connect with product platforms, billing systems, customer databases, analytics tools, and other business applications through native integrations, third-party tools, and APIs. Orange Marketing can help determine which data should move between systems and build workflows that keep teams working from accurate, connected information.

Can HubSpot manage software licenses, subscriptions, and renewals?

HubSpot can be configured to track software-specific information such as licenses, subscriptions, transactions, renewals, and customer milestones. This may involve custom objects, properties, integrations, and automated workflows. For RISA, Orange Marketing created custom objects for “Licenses” and “Transactions” and connected previously fragmented systems to support automated customer processes.

What types of software companies does Orange Marketing work with?

Orange Marketing has supported software companies in healthcare technology, engineering, workforce management, communications, market intelligence, and other B2B SaaS markets. The team understands challenges such as technical buyers, long sales cycles, multiple stakeholders, product launches, recurring revenue, and complex customer journeys.

Why select Orange Marketing as a HubSpot partner for a software company?

Orange Marketing combines HubSpot technical expertise with marketing, sales, and growth strategy for B2B software companies. As a HubSpot-accredited partner, the team can support complex migrations, connected CRM systems, demand generation, website conversion, automation, and ongoing portal management..