HubSpot Portal Audit

When to get a portal audit

You have a new marketing/sales/revops leader who needs to get an understanding of what their HubSpot portal holds
Things have started to break or behave in unexpected and unfortunate ways with unintended consequences
You want to take advantage of new HubSpot features but aren't sure how

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Our Approach to a HubSpot Portal Audit

We dig in and systematically document what you have built within your HubSpot instance, including settings, automation, fields, and customization.
We prioritize based on your feedback and we work to understand what you feel is going right, what you would like improved, and what new features you may find valuable.
We put together our findings in a deck
We go over the results with you and provide our recommendations for optimizing your setup, improving your usage of HubSpot, fixing any errors identified, and improving the cleanliness and visibility of your data.

We offer several audit options based on the complexity of your implementation. Choose the package that's right for you below.

Starter

1 to 2 Hubs, Under 10k Records

$975

Some combination of 1 to 2 HubSpot Hubs (usually Sales & Marketing), limited contact records, less than 4 people in sales and marketing total, and a newer HubSpot portal with limited content and a tiny website. You have no complex integrations with SalesForce, SalesLoft, etc. You are trying to implement best practices early!

Professional

2-3 Hubs, Up to 50k Records

$1,975

2 to 3 HubSpot Hubs, up to 50k contact records, aging HubSpot portal, larger sales and marketing teams (like 5-7 team members). Lots of content and website pages. You may have your HubSpot integrated with complex systems like Salesforce, Netsuite, Salesloft, and internal applications.

Enterprise

3 to 4+ Hubs, Over 50k Records

$2,975

3 to 4 or more HubSpot Hubs or over 50k contacts. Complex lead routing, full-fledge Enterprise implementation, multiple sales teams, larger marketing team, lead scoring, complex workflows, tons of content, multiple blogs, limited systems documentation, some serious enterprise system integrations, and big dreams.

HubSpot Audit: What's Included

We take a holistic approach to our audits while tailoring our focus based on your HubSpot implementation's complexity and priorities. Depending on which Hubs you're using and which features you have implemented, your audit will cover some of the following components (and more!).

HubSpot CRM

Settings: We review your HubSpot implementation setting by setting to understand choices made and functionality potentially missed. We also check the number of contacts against the subscription type to identify potential cost-savings.

Contacts & Companies: We check for duplicate records and assess how many could be cleaned up – particularly marketing contacts. We also test the whole list for valid emails.

Lists: We look at your lists to see if any aged ones are no longer used or if an organization structure can be implemented to support your team better.

Properties: We look at your properties and find potentially redundant or unnecessary ones that may be cluttering your data.

Workflows: We review your workflows to provide a look into how each is being used, which ones need to be fixed, and which are not necessary for your current usage.

Marketing Hub

Traffic and Conversions
Landing pages
Forms
CTAs
Marketing Email
And more!

Sales Hub

Pipelines
Sequences and Templates
Tasks
Playbooks
Meetings
And more!

Service Hub

Inboxes
Tickets
Conversations
Chatflows
Routing rules
And more!

HubSpot Portal Audit FAQs

What is a HubSpot Portal Audit and why is it important?

A HubSpot Portal Audit is a comprehensive review of your HubSpot account’s settings, data health, automation, and usage across marketing, sales, and service hubs. It helps identify inefficiencies, data issues, and under-used features so you can optimize your system for better performance and ROI.

How will a HubSpot Portal Audit benefit my business?

By auditing your portal, you can uncover incorrect configurations, duplicate or messy data, inefficient workflows, and missed opportunities for automation. This leads to improved productivity, cleaner data, stronger alignment between teams, and more effective use of your HubSpot investment.

What areas of HubSpot does the audit review?

A professional audit examines your entire HubSpot setup including CRM settings, contact and company data, lists and properties, workflows, landing pages, forms, sales pipelines, service inboxes, chatflows, and reporting. The goal is to ensure every component is working efficiently and aligned with your business goals.

When should I consider getting a HubSpot Portal Audit?

You should consider an audit when you’re onboarding new leadership, experiencing unexpected system issues, planning to scale operations, adopting new HubSpot features, or simply want a fresh assessment of how well your portal supports your business strategy.

Can I perform a HubSpot Portal Audit on my own, or do I need a partner?

While it’s possible to audit your own portal, partnering with certified experts (like Orange Marketing) brings specialized knowledge, a fresh perspective, and a structured methodology that identifies hidden opportunities and pitfalls you might miss internally — saving time and ensuring a more impactful outcome.

Does your HubSpot need a comprehensive inspection?

Don't struggle through with inaccurate data and a lack of understanding of what goes on inside. Get your audit started today!