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Sales Enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.
We believe that marketing without sales enablement is a waste of money - the reason you market is to sell. Many marketing consultants and agencies focus on optimizing marketing without understanding their client's sales process, how sales uses leads, and what drives the sales team's behavior. If you ignore sales, you almost guarantee that your leads will simply be "inbox clutter."
We recommend that every new marketing engagement include a sales enablement evaluation because it is much more effective. We always ask to speak to sales during any initial marketing consulting project, since there is often a gap between the two. If the potential client pushes back, there may be a hidden "smarketing" problem.
Here are some typical SaaS sales enablement problems, and the types of services we offer to help solve them.