When your product is ready to scale, time is not on your side. If there’s not experienced arms and legs to set up your sales and marketing engine, it may take you more than a year to gain traction. Don't wait.
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in the customer’s buying journey. With inbound marketing, potential customers find you through marketing channels like blogs, search engines, and social media. As they find you, they opt-in to receiving more content, giving you a chance to keep in touch until they're ready.
But Inbound Marketing can't serve you alone, it's too slow! The combination of Inbound Marketing and paid promotion gives you the best chance of getting your message in front of your prospective customers.
Outbound Marketing costs hard money. Every single month. So it has to be strategic, and surgical, and support your inbound strategy. We DO NOT recommend setting up a giant Google Ads campaign, and then watching your credit card bill climb — with NO results. Outbound marketing is necessary, both as air cover to your sales team, and while your inbound strategy foundation is built and has time to ferment (6-9 months). A good marketing recommendation always includes both inbound and outbound. If you have just a few dollars, we can recommend strategic, surgical outbound marketing to get you up and running quickly, AND track the results.
