SaaS Startup Founder and CEO, Sreedhar Narahari, had a problem. He and his sales team had sold in or presented their clever product for automatically disputing retailer and shipper chargebacks and deductions, from the likes of Amazon and Walmart, to everyone in their contact database. iNymbus had zero competitors in their space, yet their outbound email and cold calling were not generating sales qualified leads. What to do?
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SaaS startup BioMedGPS SmartTRAK, a leading B2B provider of market data, advisory services, and analysis for the orthopedic, wound, and neuro therapies medical device markets, needed help to transition from traditional, outbound-only sales efforts, to an inbound marketing strategy, driving leads from content.
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FreightPOP, a transportation management software platform, began its marketing journey with a half-day Orange Marketing workshop on how to utilize their HubSpot Marketing software purchase. Their marketing manager had departed unexpectedly, so FreightPOP turned to Orange Marketing to advance their demand generation efforts.
