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Orange Marketing: Specialists in B2B Technology Startups, Go to Market Strategies & Tactics

Orange Marketing specializes in B2B Technology companies — beginning with understanding your customers and identifying hidden customer segments and ways to influence them, setting up your website conversion paths for these segments/personas to begin generating sales pipeline right away and complete HubSpot technical implementation. We get your content map right, setup your initial content campaigns by persona, then train your marketing team on exactly what to do. We are focused on revenue and results because we know that marketing without sales enablement is simply a waste of time.

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Inbound Marketing

Help your future customers find what they need today.

Inbound Methodology

The inbound approach is about helping strangers find what they need on your website, and then turning them from visitors into leads, and then to customers.

Growth Driven Design

Website and content designed to drive leads right to your doorstep.

Inbound Design

Websites and content designed with inbound lead creation as the primary goal, to drive revenue to you.

Inbound Sales

Stop selling to future buyers and start helping them.

Traditional Sales is Broken

Sales is frustrated with Marketing, “They don’t give me good leads.” Marketing is frustrated with Sales, “They don’t work the leads I give them.”

The Inbound Methodology

The Inbound Methodology

Attract 100%
Convert 75%
Close 50%
Delight 25%

Why Choose Orange?

  • HubSpot Platinum Certified Agency Partner. HubSpot is the #1 Inbound Marketing Software in the US.

  • Laser focused on results. We don’t believe in marketing for the sake of marketing. And marketing is more than just pretty pictures.

  • Experienced content creation from high performing email, to social media to public relations.

  • Our graphic design talents aren’t bad either.

  • Certified partnerships to get you what you need, at a reasonable price.

  • We act as an extension of your team. We get it done, efficiently and effectively.

“Outbound is extremely time intensive; inbound is much quicker. Effective inbound strategies will generate more lead flow than any amount of outbound marketing. Rather than hiring dozens of outbound sales reps, invest in a fraction of the work force that creates twice the productivity through inbound marketing.” Inc. 2016 

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What separates Inbound Marketing Website Design from traditional website designs? Content, offers, focus on the prospect, and personalization. If your website is over 3 years old, take a look at adding content (white papers, news releases, blog posts) and lead generating Calls To Action with hard hitting conversion offers.

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Inbound Sales is the process of focusing on individual buyers and their personal needs, points of pain, frustrations and goals. As an Inbound salesperson, it is essential that you prioritize the buyer’s needs before your own. With the right tools and guidance, any organization, regardless of size, can effectively implement Inbound Sales.

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Latest from A Slice of Orange

Inside the Actor's Studio: The Making of the Orange Marketing Videos

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Kelsey and I are nothing, if not transparent with our clients. We are completely honest about what we think we do well, what we think we can take a crack at, and what we have no earthly idea of ...

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Source: Blog _ Orange Marketing Published on 2019-07-22

5 Minute Video: Why Content is So Important for Your Startup

Video Series Blog Post

At Orange Marketing, we constantly harp on content, content, content. In this quick 5-minute video, we tell you yet again why. Please, please create some content already!

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Source: Blog _ Orange Marketing Published on 2019-07-22

Why Startups Need To Start Their Content Strategy Before Launch

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Many startups share the misconception that they need to have all the ordering, product, or service elements ready before they start communicating their value to potential customers. This is not ...

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Source: Blog _ Orange Marketing Published on 2019-07-15

Orange Marketing Client SmartTRAK Achieves OCBJ Largest Women-Owned Business List 2019

SmartTRAK OCBJ 2018

We are so proud of Sharon O'Reilly, Founder and CEO, and her outstanding team at SmartTRAK for achieving the growth that has allowed their B2B SaaS Startup to obtain recognition as one of the ...

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Source: Blog _ Orange Marketing Published on 2019-07-09

Marketing 101: Video Case Studies

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What do most people do before buying a product? They look at product reviews! Likewise, in addition to having testimonials from happy customers on your business website, video case studies are an ...

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Source: Blog _ Orange Marketing Published on 2019-06-26

Tips for Trade Show Marketing: Download Our Guide!

Orange Marketing (2)
Are you attending your first SaaS trade show? Have you prepared your marketing strategy, booth, giveaways, and sales reps for the big event? If not, then we have the perfect white paper to help ... read more
Source: Blog _ Orange Marketing Published on 2019-06-18

Highlights from Recurring Revenue Conference 2019

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If you haven't heard of this conference, some are calling it "SaaStr Lite."  I got to attend thanks to friend Carey Ransom inviting me to join him in speaking at this event, and I don't think ...

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Source: Blog _ Orange Marketing Published on 2019-05-07