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Orange Marketing: Specialists in B2B Technology Startups, Go to Market Strategies & Tactics

Orange Marketing specializes in B2B Technology companies — beginning with understanding your customers and identifying hidden customer segments and ways to influence them, setting up your website conversion paths for these segments/personas to begin generating sales pipeline right away and complete HubSpot technical implementation. We get your content map right, setup your initial content campaigns by persona, then train your marketing team on exactly what to do. We are focused on revenue and results because we know that marketing without sales enablement is simply a waste of time.

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Inbound Marketing

Help your future customers find what they need today.

Inbound Methodology

The inbound approach is about helping strangers find what they need on your website, and then turning them from visitors into leads, and then to customers.

Growth Driven Design

Website and content designed to drive leads right to your doorstep.

Inbound Design

Websites and content designed with inbound lead creation as the primary goal, to drive revenue to you.

Inbound Sales

Stop selling to future buyers and start helping them.

Traditional Sales is Broken

Sales is frustrated with Marketing, “They don’t give me good leads.” Marketing is frustrated with Sales, “They don’t work the leads I give them.”

The Inbound Methodology

The Inbound Methodology

Attract 100%
Convert 75%
Close 50%
Delight 25%

Why Choose Orange?

  • HubSpot Agency Certified. HubSpot is the #1 Inbound Marketing Methodology and SaaS in the US.

  • Laser focused on results. We don’t believe in marketing for the sake of marketing. And marketing is more than just pretty pictures.

  • Experienced content creation from high performing email, to social media to public relations.

  • Our graphic design talents aren’t bad either.

  • Certified partnerships to get you what you need, at a reasonable price.

  • Without excellent project management, you’ve got nothing. We get it done, efficiently and effectively.

“Outbound is extremely time intensive; inbound is much quicker. Effective inbound strategies will generate more lead flow than any amount of outbound marketing. Rather than hiring dozens of outbound sales reps, invest in a fraction of the work force that creates twice the productivity through inbound marketing.” Inc. 2016 

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What separates Inbound Marketing Website Design from traditional website designs? Content, offers, focus on the prospect, and personalization. If your website is over 3 years old, take a look at adding content (white papers, news releases, blog posts) and lead generating Calls To Action with hard hitting conversion offers.

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Inbound Sales is the process of focusing on individual buyers and their personal needs, points of pain, frustrations and goals. As an Inbound salesperson, it is essential that you prioritize the buyer’s needs before your own. With the right tools and guidance, any organization, regardless of size, can effectively implement Inbound Sales.

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Latest from A Slice of Orange

Sales and Marketing Tactics that Must Die

Expedition Unknown

I like the History and Discovery channel way too much. 

Last night was a replay of one of my favorite shows Expedition Unknown, and they were talking about real life vampires. My hero Josh Gates ...

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Source: Blog _ Orange Marketing Published on 2018-10-31

Setting Up Your HubSpot Free CRM - The Fundamentals

HubSpot for Startups

HubSpot is one of the most popular tools for startups, and for good reason! Ease of use, fantastic pricing, and a product that grows as you grow are just a few of the benefits. While HubSpot is ...

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Source: Blog _ Orange Marketing Published on 2018-10-16

We are Hiring!

We're Hiring! - Social Media feature post-2

Hey duckies!

We have a great new problem - growth!

Orange Marketing is growing rapidly and Kelsey and Rebecca need you! What are we looking for? Here are some key characteristics:

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Source: Blog _ Orange Marketing Published on 2018-09-17

Orange Marketing Becomes a HubSpot Silver Agency Partner

HubSpot Silver Agency Partner

NEWPORT BEACH, CALIF. (PRWEB) AUGUST 15, 2018

Today, Orange Marketing announced that it has become a Silver HubSpot Certified Agency Partner. HubSpot, a leading growth platform, works hand-in-hand ...

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Source: Blog _ Orange Marketing Published on 2018-08-15

Orange Marketing is a Silver HubSpot Certified Agency Partner

OrangeMarketing HubSpot Silver blog header - Square

The past few months have seen some exciting developments at Orange Marketing. In addition to growing our team, we are pleased to announce that in less than 4 months we have been officially named a

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Source: Blog _ Orange Marketing Published on 2018-08-15

Don't Knock It 'Til You've Tried It

Pick up the phone

I was recently fortunate to spend a 9-week sales training course with Dan Tyre, an early HubSpot employee, super sales coach, and all-around fabulous (and very enthusiastic) guy. I was "required" ...

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Source: Blog _ Orange Marketing Published on 2018-08-10

New Consultant Introduction: Amber Landeen

Amber Landeen Square Blog Heading

Last week Orange Marketing started a series, introducing our newest team members to our clients, friends and partners. We heard from Amanda Berger, who joined our team in May, and now Amber ...

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Source: Blog _ Orange Marketing Published on 2018-08-09