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Orange Marketing began when two friends with many years of marketing and technology experience decided to join forces. Between us, we had worked at the gamut of B2B and B2C companies, from VC funded to Fortune 500, and we thought it would be interesting to bring our experience to the growing startup sector in Orange County, California. We quickly learned that startup companies all over the United States need help too.
Our philosophy is that there is no substitute for hands-on, in the trenches building of programs, and then testing and learning. We listen to you and implement your ideas — most of the time. We'll try to coach you if you're barking up the wrong tree. And believe us, after implementing and watching hundreds of sales and marketing programs both succeed and stumble, we know the difference. We have taken great pains to write up the truth about B2B Marketing here so you will understand where we are coming from.
Our methodology is to bring best practices to a company with a small or non-existent marketing team. We enjoy building your "smarketing" (sales+marketing) foundation: an established program of inbound and outbound techniques, and sales enablement, that you can have your team maintain. It's not our objective to hold you hostage, we want you to fly and be free.
If you have a larger group and need HubSpot expertise or just another pair of eyes, we're here for you as well. We'll come in, audit your marketing activities and your HubSpot implementation, and give you a set of recommendations to jump-start your lead generation and up your game. We can implement recommendations as well if you'd like. That is strictly up to you.