Do you need to scale your business quickly?
When your product is ready to scale, time is not on your side. If there’s not experienced arms and legs to set up your sales and marketing engine, it may take you more than a year to gain traction.
What is inbound marketing?
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in the customer’s buying journey. With inbound marketing, potential customers find you through marketing channels like blogs, search engines, and social media. As they find you, they opt into receiving more content, perhaps through email.
Unlike outbound marketing (traditional advertising, pay-per-click advertising, and the like), inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
Do you still need outbound marketing?
Well, it depends. Outbound Marketing costs hard money. Every single month. So it has to be strategic, and surgical like small media buys on very targeted vehicles to support your inbound strategy. We DO NOT recommend setting a giant Google Pay Per Click Campaign, and then watching your credit card bill climb — with NO results. Outbound marketing is necessary both as air cover to your sales team, and in the interim, while your inbound content strategy gets set up (60 days) and has time to ferment (6-9 months). A good Marketing recommendation always includes both inbound and outbound. And, if you are in a BIG hurry, and have some dollars, we can recommend strategic outbound marketing to get you up and running quickly.
Our promise to you.
In 60 days
- Get best practices and strategies used by thousands of companies including Shopify, Uber, Intuit and Logitech.
- Set up top performing direct inside sales and inbound marketing teams.
- Have your team trained in the correct and most effective approach to inbound marketing and sales.
- Get changes implemented to your website and CRM to support your new strategy.
- Generate inbound sales leads, right to your email box.