Guides and Ebooks

Nifty best-practice guides and ebooks to help you market your SaaS startup or technology company!

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Ebook: The Truth About B2B Email Deliverability

The real truth about B2B email deliverability is that emails deliver to your prospects’ inboxes less and less every month. Our goal is to give you the tools to stop this devastating trend.

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Orange Marketing The Truth About B2B Sales

Ebook: The Truth About B2B Sales

What does it take for a sales rep to be highly successful? What is going on behind the scenes with marketing leads? Our new Ebook lets you in on what to do and what not to do when starting your sales journey. 

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Orange Marketing The Truth About B2B Marketing (6)

Ebook: The Truth About B2B Marketing 

A sound B2B marketing practice will pay off and generate incremental revenue. However, we have found that many of our B2B clients lack the patience and the funding to see it through to the end. In fact, they quit, or change direction, right before the diamond gets created.

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Website Messaging Template

Building a new site is challenging for every company, and especially for startups without strong messaging. Orange Marketing's new messaging template will help your company get your message out in your new site!

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How to Make A Case Study Quickly for Yourself or Your Client-1

Easy Case Study Workflow for Marketers

If you are marketing for your own small business or startup, or are marketing for a client, getting good content together for prospective customers is often hindered by lack of time and a struggle of what to say.

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Wp- Breaking the Mold in Marketing & Sales

Breaking the Mold in Sales and Marketing White Paper

B2B technology companies attribute a combination of sales and marketing growth strategies and tactics as one of their essential elements for business success. In this guide, we explore sales and marketing methods old and new!

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Marketing 101 - Video Case Studies

Marketing 101: Video Case Studies

What do most people do before buying a product? They look at product reviews! Likewise, in addition to having testimonials from happy customers on your business website, video case studies are an incredibly effective way for your customers to convey their happiness for others to see!

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Trade Show Marketing Checklist

Tips for Trade Show Marketing

Are you attending your first SaaS trade show? Have you prepared your marketing strategy, booth, giveaways, and sales reps for the big event? If not, then we have the perfect white paper to help guide you into having a highly successful event!

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17 steps to effective blog posts

17 Steps to Effective Blog Posts

Do you write and publish a new blog, or have you been thinking about starting one? Perhaps you have already began to put your content or thoughts out there but haven't necessarily seen the interaction, engagement or positive results that you were hoping for. We're here to help simplify your life and better ensure that all your blog posts are as effective as possible in garnering leads and SEO.

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Setting up your HubSpot Free CRM

Setting Up Your HubSpot Free CRM - The Fundamentals

HubSpot is one of the most popular tools for startups, and for good reason! Ease of use, fantastic pricing, and a product that grows as you grow are just a few of the benefits. While HubSpot is incredibly easy to get started with, we've seen some common mistakes made by early-stage companies that get started on their own. Read on to learn how to avoid them!

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25 steps to effective marketing content campaigns

25 Steps to Effective Content Marketing Campaigns

You've done the hard work! You've created an excellent piece of content. Now what? You need to run a marketing campaign to ensure the world knows about your e-book, white paper, slide deck or new research. 

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Breaking the Mold in Sales and Marketing (1)

Breaking the Mold in Sales and Marketing eBook and Webinar

With this eBook, Orange Marketing demonstrates the need to recognize the methods of your sales and marketing teams. It shows and old and new practices that generate growth for your business. Now includes a recorded webinar!

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